Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
youarenotsosmart.com
A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…
Like
psychology,
science,
persuasion,
podcast,
identity,
tribe,
dunning-kruger,
polarization,
imposter syndrome,
echo chamber,
cognitive bias,
procrastination,
3p framework,
yanss
elemental.medium.com
counties that had voted for Donald Trump in 2016 exhibited 14% less physical distancing... higher Covid-19 infection and fatality growth rates ...the hormone oxytocin... promotes bonding... plays a role in trust... When participants trusted and felt trusted, oxytocin levels ... jumped... Trust just feels good... But risky if we give it to the w…
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algorithm,
psychology,
science,
cognitive,
tribe,
trust,
trump,
science communication,
us,
covid19,
dissonance
www.vox.com
intellectual humility, the crucial characteristic that allows for admission of wrongness... crucial for learning... difficult to foster... a virtue worth striving for... entertaining the possibility that you may be wrong and being open to learning ...actively curious about your blind spots... It’s about asking: What am I missing here? our reali…
nautil.us
The objectivity that matters so much in science is not primarily a characteristic of individual scientists but of scientific communities. Scientists rarely refute their own pet hypotheses... Their fellow scientists will be happy to expose these hypotheses to severe testing... Not being afraid of being wrong... is a value we could promote... Intel…
theconversation.com
There are always “alternative facts.” What matters is how we decide which of those alternative facts are most likely to be true... Conway’s statement based ... on a much older tradition of deciding what is true: the argument from authority.... the culmination of a long retreat from the scientific perspective on truth... pitted against creationist…
Relevant Overviews
- Communication Strategy
- Content Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Science&Technology