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Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

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Relevant resources

Building Communities of Practice with Event-in-a-Box
mathewlowry.myhub.ai

Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.

Thoughts on the European online community
mathewlowry.myhub.ai

Now and then the question arises: how can we get a transnational discourse on European topics underway, or create a European online public space? The two phrases in bold, above, both come from one of the latest posts on the topic, this time from Julien Frisch. They follow initiatives like Steffan's Bloggingportal.eu, which aggregates Euroblog…

A cluetrain manifesto for Europe?
mathewlowry.myhub.ai

Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…

Vacancy: EU Online Community Manager
mathewlowry.myhub.ai

Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.

Everything you (almost) wanted to know about twitter, part 1
mathewlowry.myhub.ai

OK, so sue me - I haven't posted in months. But I will post again soon, because the twittering is driving me nuts. I've been on twitter for around 18 months (since 7:24 AM Oct 18th, 2007, to be precise), and hardly ever used it. Didn't get the badge, didn't buy the t-shirt. Hell, if I can't find the time to blog on the blo…

User survey results, SmartCities Stakeholder Platform
eu-smartcities.eu
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When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.

Trust, the EU and Web 2.0
mathewlowry.myhub.ai

I was discussing online communities and the EU with some friends before Christmas, when a few interlinked thoughts and ideas popped up, stemming from an earlier post about "trust2". I thought I'd commit them to screen while they were fresh in my mind, and ask for some ideas.Trust and (election) turnoutGiven that election turnout is …

Buzzword Watch: Trust 2.0 & the EU
mathewlowry.myhub.ai

Over on iBlog, Claus used a term that caught my attention:Networks such as ERRIN, which is funded by membership contributions and invests in what I would call “TRUST 2.0.”, help to establish that collective understanding and culture of cooperation and facilitate successful involvement in EU projects.While he freely admitted that "Trust 2.0 do…

Launching a EU policy blogging platform (2007)
mathewlowry.myhub.ai
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I lead the team that created Blogactiv.eu, the first blogging platform focused on EU policies

Piloting Web2.0 for the EC
mathew.blogactiv.eu
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Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later

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