Relevant Overviews
- Content Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Thinking tools
- Zettelkasten
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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More services: start with Communication strategy.
Relevant resources
www.theatlantic.com
The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…
Like
social media,
media,
democracy,
cambridge analytica,
trump,
polarization,
us,
disinformation,
us2020,
domestic
www.nytimes.com
marginalization of those with radical critiques... poisoning both the right and the left ...resentment and victimhood spread across the American right — an intellectual inferiority complex combined with a moral superiority complex ... Thinking was no longer for understanding. Thinking was for belonging ... Sarah Palin and Donald Trump reintroduc…
Like
media,
groupthink,
identity,
enewsletter,
polarization,
us,
conform,
substack,
bundle,
cancel culture
medium.com
For the 6th episode of his Futurized podcast, Trond Undheim asked me why surveillance capitalism inevitably leads to polarised, undemocratic and dysfunctional societies, and what we must do about it...If we don’t change course, in the future we will be less will informed, more polarised, massively manipulated, living in more corrupt and less democ…
Think
social media,
regulation,
media,
identity,
tribe,
engagement,
polarization,
future,
surveillance,
myhub,
zettelkasten
standuprepublic.com
The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefull…
www.vox.com
On fully eight of the nine measures, “polarization increases more for the old than the young.” If Facebook is the problem, then how come the problem is worst among those who don’t use Facebook? ... polarization is accelerating fastest among those using the internet the least... social media is important. It’s just not the whole picture... two mai…
Relevant Overviews
- Content Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Thinking tools
- Zettelkasten
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy