The rage-engage cycle is a key part of how malign narratives gain traction on social media... into traditional media... disinformation content is designed to be polarizing... exploits the business models of social media... pointing out that something is false and dangerous ... giving more oxygen to the fire... [Trump] tests and revises purposefully inflammatory content to “improve his numbers”... rage is good business sense in the engagement economy...
Leave content that is toxic alone... explaining the purpose of the disinformation... Giving people the “why” ... helps us question not only that one piece of content, but future content.
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See also: Content Strategy , Social Media Strategy , Content Creation & Marketing , Surveillance Capitalism, Social media and Polarisation (Overview) , Disinformation in the US 2020 elections , Psychology , Social Web , Media , Politics