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Overview: Online Architecture

Probably the most common reason organisations contact me is to get help with their internal and external information architecture.

I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:

  • highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
  • mission statements for principal site chapters, features and content types
  • business requirements for any revised or new features
  • wireframes, allowing both you and your developers to envision how the result will look.

The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.

I can then work with them to deliver it, or assemble a team and manage the site build for you.

Check out some of my firsts and best practices, or just get in touch.

More services: start with Communication strategy.

Relevant resources

Yelp ratings get better when they cost something — like time, say Princeton researchers
www.princeton.edu
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free online ratings are less trustworthy than those that have some cost to them... In ecology, costly signaling theory argues that displays that “cost” more — like elaborate peacock tails, or strenuous displays of hunger from baby birds — are more likely to reflect reality... making rating goods or services as easy as possible... is counterproduct…

How the internet is trying to design out toxic behaviour
www.theguardian.com
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Asking humans to judge each other can be a surprisingly powerful thing... But invoking a sense of being watched isn’t the only way platforms subliminally encourage social behaviour... persuasive design: if you want people to do something, don’t explain why, just show them how... If extremists seek to spread fear and shock, counterspeech might aim…

24/02/2016
Ev Let's Make This Happen
medium.com

What separates Medium from everyone else is that responses create this amazing platform for discussion and stories breed their own little ecosystems. So why don't we treat responses and their result with as much respect as we currently do recommendations?... a story that inspires twenty responses is more "successful" in my opinion than one that…

02/08/2015
Proof: why longform content rocks
mathewlowry.myhub.ai

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…

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