Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
notes.andymatuschak.org
Andy Matuschak's working notes "are mostly written for myself: they’re roughly my thinking environment... But I’m sharing them publicly as an experiment ... [see] Work with the garage door up... Write notes for yourself by default, disregarding audience)... there’s no index or navigational aids: you’ll need to follow a link to some start…
techcrunch.com
the new application is to deliver a round-up of curated news stories to readers, meant to be viewed first thing in the morning ... presented on eight different cards... the app’s content is able to be digested fairly quickly. Users can ... clicking a link to view the longer article, but they can also just use Refinery29 This AM to flip through car…
www.wired.com
"From the responsive layouts to the improved APIs ... we’ve reimagined every aspect of the WIRED experience... I want to walk you through our thinking on the new site—to tell you about the technology and design innovations that make this iteration of WIRED possible. We settled on a card-based motif for both its flexibility and configurability..…
medium.com
"We are currently witnessing a re-architecture of the web, away from pages and destinations, towards completely personalised experiences built on an aggregation of many individual pieces of content ... the result of the rise of mobile technologies... from many pages of content linked together, towards individual pieces of content aggregated togeth…