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Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Speak, Memory
www.theverge.com
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When her best friend died, she rebuilt him using artificial intelligence... Memorial bots ... seemed both inevitable and dangerous. ... is it really what’s beneficial for us? Is it letting go, by forcing you to actually feel everything? Or is it just having a dead person in your attic? ... Today’s bots remain imperfect mimics ... Any suggestion …

13/10/2016
AI will eliminate 6 percent of jobs in five years, says report
www.cnbc.com
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Within five years robots and so-called intelligent agents will eliminate many positions in customer service, trucking and taxi services, amounting to 6 percent of jobs... The bots of 2021 will be much better at understanding human language, and they will be better at learning from users and increasingly able to handle more complex scenarios.

17/09/2016
When is A.I. really useful in chatbots?
medium.com
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AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

09/05/2016
I was an undercover-bot for 2 months. Here is what I learned
medium.com
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I haven’t yet met a single bot that actually does ANYTHING better than a great UX... that actually does ANYTHING beyond a narrow scripted interaction. They all seem OK inside a script (in English), but become super-annoying very fast, when moving out of their pre-designed limits. So I decided to deploy a chatbot, without building one, just to see …

28/04/2016
How to Prevent a Plague of Dumb Chatbots
www.technologyreview.com
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You can now chat with all sorts of bots through a number of messaging services... The trouble is that computers still have a hard time understanding human language... but chatbots are still prone to confusion and misunderstanding... The best commercial chatbots will most likely be those that recognize their own limitations... There have been no …

Is the Chatbot Trend One Big Misunderstanding?
www.technologyreview.com
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Picture a nightmarish future in which half-witted “conversational user interfaces” drive us insane with mindless conversation and misunderstandings...chatbots may be incredibly annoying. And things may be even more annoying if app designers fail to appreciate the significant challenges that remain with using computers to parse and respond to natur…

28/04/2016
The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

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