Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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Relevant resources
medium.com
Cards are bite-sized, self-contained, interactive units of graphical real estate presented within digital apps... cards are mostly used within apps to present information and provide interactive functions ... Things get a lot more fun, however, once cards can be shared between different apps.... The Guardian provides cards on Google Now ... [wh…
www.niemanlab.org
More titbits from that internal NYT digital report: "There are about 14.7 million articles in the Times’ archives back to 1851 ... We can be both a daily newsletter and a library — offering news every day, as well as providing context, relevance and timeless works of journalism.” " - The leaked New York Times innovation report is one of the key d…