Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
www.fastcompany.com
To understand what makes BuzzFeed tick, you need to know how Dao Nguyen thinks about data... As the value of content approaches zero, "Having technology, data science, and being able to know how to manage, optimize and coordinate your publishing is the thing that gives you a competitive advantage"... One myth is data scientists are telling report…
digiday.com
BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…
www.technologyreview.com
Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ... a model that... might work to BuzzFeed’s adv…
www.cjr.org
BuzzFeed is perhaps the most prominent outlet yet to promise sponsored content for political candidates.... will create and sell native advertising for office seekers in 2016, a potentially lucrative move in an election cycle that is expected to see $1 billion spent on digital ads, up from just $22 million in 2008. The move could herald in a new m…
stratechery.com
"the Internet has dismantled newspaper’s geographic monopoly & business model ... & also upended the core assumptions underlying the actual journalism ... BuzzFeed as an organization has been figuring out what works online for over eight years now, and while “The Dress” may have been unusual in its scale, its existence was no accident... BuzzFee…
ksj.mit.edu
"Hughes will be establishing a health and science desk that will consist of approximately five reporters, according to an email from BuzzFeed. A science staff of that size will catapult BuzzFeed News into the top tier of science news sites by sheer size alone. It won't have the largest staff of science reporters, but it will be among the largest. …
mobile.nytimes.com
"new cash infusion will be used to ... introducing new content sections, creating an in-house incubator for new technology and potential acquisitions, and putting far more resources toward its Los Angeles-based video arm... led by Ze Frank, a web video pioneer, aims to produce new videos — from six-second clips made for social media to more tradit…