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Overview: Business

Relevant resources

Platforms, distribution and audience
ben-evans.com

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

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Like platform, facebook, promotion, filter bubble, linkedin, blogging, open web, tumblr, medium
23/09/2015
Ello Is a Wake-Up Call for Social Media Marketing
blogs.hbr.org
Card image

Just substitute 'governments' for 'businesses' and 'brands', 'citizens' for 'customers', and 'policy' for 'product' in this excellent HBR post: "Businesses need to take Ello and its manifesto as a wake-up call to rethink the way they use social networks to reach customers... That means stepping back from the relentless quest for followers, click…

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Like social media, facebook, promotion, content marketing, social marketing, ello
29/09/2014

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