Overview: Communications Tactics

with a group, I as a community editor will have much more control and freedom over managing the discussion.... Here are some of the more interesting ways that publishers are using this feature:

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.... akin to receiving a daily email with the day’s top stories, but readers won’t have to leave Facebook to get it... option to subscribe to get aler…

thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

By 2016, most content will be consumed ... on other people’s platforms... Snapchat Discover, Facebook Instant Articles, and Apple News... Google AMP is coming soon, and it will provide an Instant-like experience for not only Google users but also those using Twitter, Pinterest, and other platforms

"The news media sector has become heavily dependent on traffic from Facebook and Google. A reliance now dangerously close to addiction. Maybe it’s time to refocus on direct access... Which company in the world wouldn’t be seen as fragile when depending so much on a small set of uncontrollable distributors? for a news, value-added type media, the…

As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".

Seems Zuck's taken Filter Bubble criticisms to heart, combining human & machine curation (now where have I heard that before?) to create what Techcrunch calls “content serendipity” (wish I'd coined that one): "Each Section combines stories chosen by Facebook’s human editors and surfaced by the Paper algorithm [from] a publication, blogger, publi…

"You also can't add any site you want, as with a traditional RSS reader. Instead, Facebook has hired a team of content curators to pick stories for you in one of a dozen or so categories ranging from basic news to cute animals." - With Paper, Facebook just blew its own iPhone app out of the water | The Verge