Overview: Communications Strategy

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

Slack, already an indispensable tool within newsrooms, is becoming a surprisingly effective community tool for publishers as well... quickly become a source of stories, with members providing inspiration or even direct contributions.

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.