Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to four simple, interrelated tables, defining:
A Word document entitled "communication strategy" gathering dust on a shelf is no use to anybody. The only way your strategy will have an impact is if:
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your comms team and holding one or two workshops with them and others. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
But if that's not possible right now, I boiled my process down into an online course: 4-Step Communication Strategy Framework: demystify communications strategy
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
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