Relevant Overviews
Overview: Innovation Strategy
While innovation can’t be turned on like a tap, it is something you can make more likely to happen.
Creating a favourable environment for innovation starts with getting the basics right:
- integrating your internal and external communications strategies,
- combining them with knowledge management tools and processes,
- and integrating training and employee engagement programmes.
In other words, what I mean by digital transformation.
Integrating these strategies, processes and tools provides a strong foundation onto which you can build dedicated innovation processes.
However, building and integrating them is itself a major innovation challenge!
Sidestep this chicken-and-egg problem by framing each strategy and programme as key components of the final, integrated goal: to build an Internal Innovation Community, which:
- supports knowledge management, information flows, (in)formal training, ideation, employee engagement and more
- helps your external communications team discover useful internal content, and transfer it outwards
- ensures useful external information reaches the right people inside
- spreads an innovation & communications culture throughout the organisation.
But don’t try and build it all at once. Instead, build and roll out one part of the Programme, and then use it to build and roll out the next.
Like to figure out how? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
Technology has altered the foundations of news and media, and as trust in media continues to decline, artificial intelligence, machine learning, and algorithms have come to play a critical role not only as threats to the integrity and quality of media, but also as a source of potential solutions. The core threats to information quality associated …
medium.com
We’ve spent 18 months training an AI editor... shadow the curation performed by professional journalists on a gigantic range of topics... it now works independently.... your own personal journalist on hand at all times, ready to explain what’s going on in the world... real-time updates on important headlines, explained in the most succinct way po…
medium.com
If using a beautiful content management system doesn’t miraculously solve a media company’s cash flow problems, what will? If short videos, or elaborate commenting systems, or mobile storytelling, or interactive graphics, or Snapchat Stories, or Instagram hashtags, or Instant Articles, or Google AMP, or programmatic advertising, or native advertis…
www.euractiv.com
What are Europe's most innovative news applications and initiatives?
www.bbc.co.uk
With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.
mathewlowry.myhub.ai
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".
adage.com
Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…