Mark Zuckerberg is betting Facebook’s future on the metaverse - The Verge
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An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…

Taking Virtual Reality for a Test Drive | The New Yorker
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Although V.R. has not been as lucrative as entertainment companies had hoped, the medium is used a lot in the military (flight and battlefield simulations), business training... health care (preoperative mapping, virtual cadavers... treat P.T.S.D. and phobias... transformed pornography... Independent creators and developers aren’t making their mon…

AR Will Spark the Next Big Tech Platform—Call It Mirrorworld
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every place and thing in the real world—every street, lamppost, building, and room—will have its full-size digital twin in the mirrorworld... the next great digital platform...We will interact with it, manipulate it, and experience it like we do the real world... Eventually we’ll be able to search physical space as we might search a text... hyperl…

Creating Immersive Learning Experiences
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Tour Creator... easily allows anyone to create interactive content in Virtual Reality... Users simply search across Google Street View for their desired locations — or upload their own 360-degree photos — and easily stitch that content together to form “scenes” to which they can add various interactive elements

Virtual and Augmented Realities: Asking the right questions and traveling the path ahead
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Now feels like the right time to take a step back, look at the landscape of VR and AR, and share a bit on how we think about the space: where we are, where we’re going, why it matters to Google, and why it matters to the world... VR can put you anywhere, and AR can bring anything to you... in time, these points on the spectrum will blur... let’s c…

How Virtual Reality Is About to Transform the Travel Industry

the 'Try Before You Fly' scheme ... generated flights and hotel bookings of over $17,000 and a 40% return on investment... a 190% uplift in New York excursions proving how this technology captures the imagination of travelers.

How Euronews Are Using VR and 360 Videos on Social Media
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We talk to a digital journalist from the Euronews about the rise of ‘immersive’ videos like 360° and VR. ... VR (or 360° video) is a very social medium. Some of the earlier comments we received complained the shots were too static, too empty... one of the videos we are the most proud of, and which performed the best... more a feature-style piece, …

What the Associated Press has learned from a year of VR
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Most events are not designed for VR... The rule of thumb is ‘would you look around you in a certain situation?’ if the answer is yes, then ...maybe there is an opportunity to create a VR experience short storytelling is better for breaking news... stick to longer time frames for feature stories

Digital is just getting started – The Long Now Foundation – Medium
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summary of Kevin Kelly’s Seminar “The Next 30 Digital Years”, ... part of The Long Now Foundation’s Seminars About Long-term Thinking. a dozen “inevitable” trends will drive the next 30 years of digital progress...

New York Times buying experiential agency
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The New York Times is acquiring a marketing agency... Fake Love, an agency that specializes in live experiences, virtual and augmented reality... to grow its revenue in part by offering more ad agency services,.. I’m getting daily requests for [augmented reality]... chatbots. And VR, the market is already hot.

Everything Google (GOOG) announced at its I/O conference
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Google also debuted a new VR platform called Daydream... helping define the specifications, such as high-performance sensors for accurate head tracking, for VR-capable smartphones... to reduce the delay between head movement and picture ... reduce latency to less than 20 milliseconds.

The New York Times is trying to make VR films that aren’t one-offs, and that keep readers coming back » Nieman Journalism Lab

Pluto-focused project, upcoming episodic series, and experiments with “meditative VR,” The Times is experimenting with different applications for the new technology... The idea is to do proper VR shows that have a through-line and episodic structure... We’re looking at an experience that we jokingly call “meditative VR.” These are single-shot, no…

Virtual reality pioneer Nonny de la Peña charts the future of VR journalism
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she and her team record real audio and motion capture data, then work it into a digital recreation of an event. It's an unusual technique that lets people not just see an event, but explore it.

Virtual and Augmented Reality Are The Future of Customer Experience

Therein lies the trouble with virtual reality. The hardware is incredible, but the content has been slow to catch up. Shooting 360 degree video and audio in a way that isn’t jarring and tells a coherent story is difficult and expensive... any brand that deals with physical products and experiences should start thinking about what the ultimate VR …

Virtual Reality Market Seen Topping $70 Billion by 2020

The development of the VR industry is not solely based on wearable devices launched by major hardware vendors... growth drive also comes from independent developers ... making apps does not have a high entry barrier

Virtual and Augmented Reality in PR and Communications
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Interesting approach to using Pinterest to curate interesting content: "Virtual Reality (and its cousin, Augmented Reality) are going to be big deals in PR and organizational communication. I'm curating articles here about the trend and the uses to which communicators can put these fast-growing technologies." - (1) Virtual and Augmented Real…

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