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Publishers treating enewsletters as a platform
digiday.com
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If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…

Why (or when) infographics are bad
medium.com
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"... infographics are often taken at face value... And it is hard to fact check infographics... Fast Company republished 10 facts from Buffer. Fact checking one of the facts in that list went like this: The fact quoted an infographic -> that quoted a blog post at Huffington Post -> which in turn quoted another infographic -> which quoted a blog…

Facebook’s new algorithm & content marketing
znconsulting.com
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While possibly a bit naive regarding Facebook's motivation for crucifying organic reach, some good points here: "- Talking doesn’t equal connecting: It seems that many brands take their audience for granted. Liking a page doesn’t always imply interest. ... - Paid reach won’t substitute for great storytelling: While paid reach might get more visib…

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