How the Financial Times is balancing reach versus return
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Last spring, the Financial Times altered its former metered access model and introduced paid trials, letting users pay £1 ($1.42) for a month’s access to content. At the same time, the newspaper also changed its policies toward social platforms and began making more content free to people coming to its site from Google, Facebook and Twitter. It la…

Financial Times aims to transform its opinion section
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bringing new technology into the newsroom to change how the outlet commissions and publishes opinion pieces ... expand the coverage beyond just text, into visual story formats that can be accessed and shared across different platforms.... the FT's comment section is a "huge source of strength and a very valuable asset".... a new Facebook commu…

The FT’s first head of audience engagement

We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

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