Meet the Perennials – The What – Medium

The days of targeting media and products at people based on their age is over... Perennials are ever-blooming, relevant people of ALL ages who live in the present time, know what’s happening in the world, stay current with technology, and have friends of all ages.... Millennials can be Perennials. Octogenarians can be Perennials.... Perennials get…

May I Have Your Attention, Please?
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Social and mobile have fundamentally altered attention. Platforms for self-expression and communication are the largest and most important media companies of the millennial age, dominating share of attention and engagement for young people. And the behavior of the young is predictive of the future. - May I Have Your Attention, Please? — Medium

Make Way for Generation Z
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"Generation Z (born starting in the mid-90s to the early ’00s... are poised to be somewhat different from the millennials... Filling the talent pipeline has never been so critical now that the United States is facing a skills gap in most industries. Even if you’re a small operation, you can still have a Gen Z internship program. These children ar…

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