my notes ( ? )
The days of targeting media and products at people based on their age is over... Perennials are ever-blooming, relevant people of ALL ages who live in the present time, know what’s happening in the world, stay current with technology, and have friends of all ages.... Millennials can be Perennials. Octogenarians can be Perennials.... Perennials get involved, stay curious, mentor others, are passionate, compassionate, creative, confident, collaborative, global-minded, risk takers ... an inclusive, enduring mindset, not a divisive demographic.
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