The easier your mobile application is to learn to use and the easier it is for your users to find the functionality to learn it – the more useful that application is likely to be to the user. The user experience is also likely to greater.

Discoverability is not a new concept for web designers. In fact Search Engine Optimization and various forms of Search Engine Marketing arose from the need to make websites easy to discover by users. In the mobile application space this issue of discoverability is becoming ever more important – with nearly 700 apps a day being released on Apple’s s