Curated Resource ( ? )

If Your User Can’t Find You, You Won’t Have Any Users – Mobile Applications and Discoverability

If Your User Can’t Find You, You Won’t Have Any Users – Mobile Applications and Discoverability

my notes ( ? )

Discoverability is not a new concept for web designers. In fact Search Engine Optimization and various forms of Search Engine Marketing arose from the need to make websites easy to discover by users. In the mobile application space this issue of discoverability is becoming ever more important – with nearly 700 apps a day being released on Apple’s store alone; nobody is going to use an app that they can’t find.

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The above notes were curated from the full post www.interaction-design.org/literature/article/if-your-user-can-t-find-you-you-won-t-have-any-users-mobile-applications-and-discoverability.

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