Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
At an AI conference, Jeff Jarvis "knew I was in the right place when I heard AGI brought up and quickly dismissed... I call bullshit... large language models might prove to be a parlor trick". The rest of the conference focused on "frameworks for discussion of responsible use of AI".Benefits - for some, AI can:"raise the f…
medium.com
companies have begun to self-regulate by trying to set up their own “AI ethics” initiatives ... led to a fragmented landscape of efforts ... not yet had demonstrable outcomes beyond igniting a debate ... these ethics boards and principles lacked teeth... Chinese companies are generally more concerned with solving real-world problems ... rather th…
www.theguardian.com
Major tech corporations have launched AI “ethics” boards that not only lack diversity, but sometimes include powerful people with interests that don’t align with the ethics mission... Partnership on AI... by Google, Facebook, Amazon, IBM and Microsoft, does not appear to have black board members or staff ... a board dominated by men.. empty PR sp…
points.datasociety.net
algorithmic systems don’t simply cost money to implement. They cost money to maintain. They cost money to audit. They cost money to evolve ... divert taxpayer money from direct services, to lining the pockets of for-profit entities under the illusion of helping people....a diversion of liability ... those in powerful positions blame the algorithms…
medium.com
Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…
hbr.org
I was particularly ashamed of the way that the AAA ratings, which were in some sense a mathematical promise of safety, had been actually just lies, mathematical lies... like a weaponized mathematics ... actually people don’t want to know what their actual risk ... mathematics ... was being used ... so that people could go on doing essentially corr…
www.forbes.com
trillions of dollars are spent on making the world technologically ‘smarter’ ... but very little is spent on getting humans ready for that future... We will need to decide, very soon, where humans end and machines start, and vice-versa- and this is an ethical question NOT a technological challenge.
www.technologyreview.com
carmakers must solve an impossible ethical dilemma of algorithmic morality.
www.technologyreview.com
When cars come with an 'ethics module', will it be optional? Will there be choices? Will you have to get an upgrade if you change your religious beliefs? Fun cans of worms: "a professor of philosophy at Cal Poly is exploring the ethical dilemmas that may arise when vehicle self-driving is deployed in the real world." - Self-Driving Cars Get …
medium.com
"According to Morgan Stanley, self-driving cars will be commonplace in society by ~2025. This got me thinking about the ethics and philosophy behind these cars... can you imagine a world in which say Google or Apple places a value on each of our lives, which could be used at any moment of time to turn a car into us to save others?" - Self-dr…