Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
I finally vlogged my first event. Some first impressions.
medium.com
if he tried to make ads that were beautiful and perfect, it wouldn’t work and his fans would know... his work routinely pulls in millions of views because he’s transparent with his audience... mostly teenage boys know when they’re being peddled a product.
mathewlowry.myhub.ai
A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:
mathewlowry.myhub.ai
One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.
mathewlowry.myhub.ai
PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.
mathewlowry.myhub.ai
Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.