Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
mathewlowry.myhub.ai
Over 70% of EU voters did not vote for the EU. Where now?
mathewlowry.myhub.ai
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Think
social media,
media,
eu,
factchecking,
publicsphere,
crowdsourcing,
multilingualism,
eurosceptics,
euractiv-com
mathewlowry.myhub.ai
"The Filter Bubble", by MoveOn.org foreign policy director Eli Pariser, shows that the forces creating the Brussels Bubble are about to be reinforced by technology, operated invisibly - and with impunity - by a handful of companies.
Think
social media,
filter bubble,
groupthink,
eurosceptics,
web20,
online-public-space,
signal2noise,
bxlsbbl
mathewlowry.myhub.ai
Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU
mathewlowry.myhub.ai
Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.
mathewlowry.myhub.ai
By my reckoning, Blogactiv had its first birthday today... what really sticks in my memory was the eurosceptics. It led to an interesting experiment in handling certain types of online debate... The Pyjama People's immediate assumption was that Blogactiv was an EU-funded front company... CIA-style