Relevant Overviews
- Communication Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Business
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
Need help? Get in touch.
More services: start with Communication strategy.
Relevant resources
gizmodo.com
Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"
www.technologyreview.com
Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…
www.nytimes.com
In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…
Like
psychology,
politics,
marketing,
tribe,
trump,
gamification,
motivated,
partisan,
polarization,
us
newrepublic.com
The Clinton-Sanders race wasn’t just about two candidates; instead, it underscored a series of deep and growing fissures among Democrats, along a wide range of complex fault lines—from age and race to gender and ideology. And these disagreements won’t fade... we turned to 23 leading historians, political scientists, pollsters, artists, and activis…
Relevant Overviews
- Communication Strategy
- Online Strategy
- Online Community Management
- Social Media Strategy
- Content Creation & Marketing
- Surveillance Capitalism, Social media and Polarisation (Overview)
- Disinformation in the US 2020 elections
- Communications Tactics
- Psychology
- Social Web
- Media
- Politics
- Communications Strategy
- Business