Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.niemanlab.org
combat fake news by combining professional journalism with volunteer fact checking... professional journalists will be paid to write “global news stories,” while volunteer contributors will “vet the facts, helps make sure the language is factual and neutral... transparent about the source of news, posting full transcripts, video, and audio of in…
blog.google
Google News determines whether an article might contain fact checks in part by looking for the schema.org ClaimReview markup. We also look for sites that follow the commonly accepted criteria for fact checks.... use that markup in fact-check articles.
www.poynter.org
"conservatives who received a correction telling them that Iraq did not have [Weapons of Mass Destruction] were more likely to believe that Iraq had WMD." ... fact-checking reinforced the mistaken belief... the "backfire effect."A new paper, however, suggests the "backfire effect" may be a very rare phenomenon.... People are extra happy to adopt a…
www.poynter.org
Regardless of partisan preference, belief in Trump falsehoods fell after these were corrected ... research found no evidence of a "backfire effect," i.e. an increase in inaccurate beliefs post-correction... [but] Trump supporters were just as likely to vote for their candidate after being exposed to his inaccuracies.... "If the original informat…
reutersinstitute.politics.ox.ac.uk
... fears about how changing technology is affecting the quality of information and the state of our democracy. ... heated debate about the role and size of tech platforms and the extent to which their activities should be regulated. Artificial Intelligence (AI) takes over from mobile as the hottest topic in technology...Expect widespread innovati…
techcrunch.com
if publishers disagree with their labels they’ll have to take it up with the third-parties... won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links... Facebook is still working on better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Article…
www.buzzfeed.com
Mantzarlis expects the partnership will result in a huge increase of applications to sign on to the IFCN’s code.... leads to a surge in genuine fact-checking projects, so much the better... Facebook decides which fact-checkers to include; the IFCN code is just the ‘minimum condition...
www.niemanlab.org
Users will be able to mark stories as fake...algorithm will look at whether a large number of people are reporting a particular article, whether or not the article is going viral, and whether the article has a high rate of shares... create an algorithm-vetted set of links that then goes on to a team of researchers within Facebook... links are sent…
www.washingtonpost.com
Asked who should tackle the problem, respondents gave about equal weight to government, tech companies such as Facebook and Google, and the public... The term “fake news” is fuzzy... disinformation, propaganda, conspiracy-mongering or ... “very biased takes on public affairs”Eli Pariser... online clearinghouse for potential solutions... All of the…
www.theguardian.com
information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…
www.theatlantic.com
repeating a lie, which is generally part of the debunking process, can reinforce it. ... confirmation bias leads people who want to believe something to believe it even more after they’ve been shown they’re wrong.
motherboard.vice.com
Brown Moses made his name crowdsourcing information in conflict zones, such as analysing weapons in Syria ... from his front room in Leicester, England... using social media, open source tools, and public information to verify details that news organizations can miss. Today, he's launching a site to pool his and others knowledge together in one…
mathewlowry.myhub.ai
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Think
social media,
media,
eu,
factchecking,
publicsphere,
crowdsourcing,
multilingualism,
eurosceptics,
euractiv-com
qz.com
An unfortunately accurate corrective to the recent "Facebook is dying" meme. 2013 truly was the year everyone just couldnt be arsed checking the facts: "A British academic studying social media found that young people use lots of new-fangled services, such as Instagram, because their parents are on Facebook. “What we’ve learned from working with …