Overview: Content Creation & Marketing
At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Relevant resources
medium.com
We need to strike a healthy balance between striving to reach more readers across platforms over which we have zero control, with bringing them back to... our apps and website... here’s how we’ve changed our approach over the past year:... an over-reliance on social media can leave us particularly vulnerable to sudden changes by platforms. Ultim…
medium.com
While most the activity on LinkedIn occurred within the first 24 hours after posting, Medium was more of a slow burn... led to shares from outside networks. Of the 1,500 views of my article, 500 came from Facebook, 400 from email, and nearly 300 from Twitter... For years, we’ve been warned away from such tactics... in a world in which Facebook …
medium.com
IN RESPONSE TO The Web We Have to Save... Unlike a blogger, it’s very hard to isolate and ban Facebook or Twitter. A blogger can be placed in jail, a network of people on a platform with millions of users is much harder... [BUT] these platforms have their own censorship mechanisms... Facebook is doing better now but ... many things were bloc…
medium.com
The rich, diverse, free web that I loved - and spent years in an Iranian jail for - is dying.Why is nobody stopping it?... The hyperlink was my currency six years ago... represented the open, interconnected spirit of the world wide web ... a way to abandon centralization ... and replace them with something more distributed, a system of nodes an…