Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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More services: start with Communication strategy.
Relevant resources
medium.com
I haven’t yet met a single bot that actually does ANYTHING better than a great UX... that actually does ANYTHING beyond a narrow scripted interaction. They all seem OK inside a script (in English), but become super-annoying very fast, when moving out of their pre-designed limits. So I decided to deploy a chatbot, without building one, just to see …
www.technologyreview.com
You can now chat with all sorts of bots through a number of messaging services... The trouble is that computers still have a hard time understanding human language... but chatbots are still prone to confusion and misunderstanding... The best commercial chatbots will most likely be those that recognize their own limitations... There have been no …
www.technologyreview.com
Picture a nightmarish future in which half-witted “conversational user interfaces” drive us insane with mindless conversation and misunderstandings...chatbots may be incredibly annoying. And things may be even more annoying if app designers fail to appreciate the significant challenges that remain with using computers to parse and respond to natur…
mathewlowry.myhub.ai
bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.
Think
ux,
ai,
content marketing,
bot,
internal communications,
fomo,
slack,
peakbot,
messaging,
newsletter
dangrover.com
recent “bot-mania” is at the confluence of two separate trends... agent AIs steadily getting better... the US somehow still hasn’t got a dominant messaging app and Silicon Valley is trying to learn from the success of Asian messenger apps... The thesis, then, is that users will engage more frequently, deeply, and efficiently with third-party s…