Overview: Online Strategy
How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Relevant resources
blog.medium.com
We don’t charge for hosting, we never put ads on your content or share your data, and we will only put your story behind the Medium paywall if you choose to take advantage of Medium distribution beyond your followers.... We recommend stories to millions of Medium readers every day on our personalized home page, in our email digests, and in our mob…
medium.com
My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”
digiday.com
Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…
www.nytimes.com
"Facebook say that the more time users spend at its site, the more likely there will be a robust exchange of diverse viewpoints and ideas shared online. Others fear that users will create their own echo chambers, and filter out coverage they do not agree with. ... [that] “is when you get conspiracy theories.” - How Facebook Is Changing the Way It…
mathewlowry.myhub.ai
Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.