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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Rappler's Maria Ressa Recommends How to Tame the Corrosive Effects of Social Media - Nieman Reports
niemanreports.org
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we needed to take investigative journalism and combine it with technology to build communities of action... I went from managing 1,000 journalists to 12 people...Our information ecosystem has already been destroyed. We’ve been poisoned... We were the third [news outlet] attacked... we stood up because we have no other business interests...In the o…

Europe Against the Net
medium.com
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three documents from Europe about regulating the net:.... I see danger for the net and its freedoms posed by corporate protectionism and a rising moral panic about technology... Articles 11 & 13: Protectionism gone mad... Article 11 link tax... likely cover many of the snippets shown ... to give you an idea of what they lead to….No exceptions are …

Fighting fake news is a losing battle, but there are other ways to win the war.
mondaynote.com
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the next iteration of technology applied to politics will be a huge leap forward with a greater ability to target people... address each of the 156 million of registered voters on the US with personalized messages.... a falsehood delivered in a personalized way is likely to be more efficient but less visible than a blatant lie put on Twitter; it w…

We need a credibility indicator marketplace to fight disinformation
medium.com
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To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium

Defining Aggregators
stratechery.com
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Aggregation Theory describes how platforms (i.e. aggregators) come to dominate the industries in which they compete in a systematic and predictable way.... how value has shifted away from companies that control the distribution of scarce resources to those that control demand for abundant ones; the purpose of this article is to catalog exactly wha…

Once considered a boon to democracy, social media have started to look like its nemesis
www.economist.com
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“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

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