Relevant Overviews
Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
medium.com
This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).
Think
social media,
media,
facebook,
factchecking,
local,
disinformation,
newsletter,
us2020,
blm,
delegitimise,
pink slime
medium.com
Do we really want to set up Facebook or Google as censors ... to decide what is real and fake, true and false?
mathewlowry.myhub.ai
This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.
www.theawl.com
One of the best longreads re: the future of news media I've read in a while: "Websites... have been able to accumulate enormous audiences with incredible speed by harvesting referrals from social networks... Websites plausibly marketed these people as members of their audiences, rather than temporarily diverted members of a platform’s audience.…
mathewlowry.myhub.ai
As I mentioned in my previous post, the past couple of years have seen a lot of innovation in online content strategy, coupled with growing disenchantment with "Big Internet".