Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.journalism.co.uk
the lean canvas... single-page template designed to distil the fundamental goals and objectives of a business, and offer a clear route to achieving them... to design a product around perceived market and consumer variables... In about 45 minutes ... journalists learned how to apply this framework to their news organisation’s editorial and business…
medium.com
A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.