Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.americanpressinstitute.org
Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…
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storytelling,
metrics,
journalism,
news,
interactive,
engagement,
multimedia,
longform,
transmedia,
snowfall
throughcracks.com
The post titled “Longform Overload” argues that the term longform emerged a few years ago in reaction to the kind of short news stories that are common online but now it’s just a buzzword... Latterly is by no means the first longform project to find success on Kickstarter... Latterly may be best known for its approach to ads – there are none. I…
newsroom13.journalists.org
“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”