Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
medium.com
There is no shortage of content aggregators and aggregators of aggregators... give us a better overview of all the sources of information we have subscribed to and found ourselves now depending on... Constantly checking our feeds for new information, we seem to be hoping to discover something of interest, something that we can share with our ne…
getprismatic.com
"Our Analysis APIs analyze text or web pages, extracting metadata and classifying with topics (Functional Programming, Celebrity Gossip, or Hotels) and aspects (review, news, product, video). Analysis APIs can be used to label and organize content, recommend similar content or to build rich user profiles that enable personalization."
medium.com
Cards are bite-sized, self-contained, interactive units of graphical real estate presented within digital apps... cards are mostly used within apps to present information and provide interactive functions ... Things get a lot more fun, however, once cards can be shared between different apps.... The Guardian provides cards on Google Now ... [wh…
www.capitalnewyork.com
"There's no clickbait, there's no fluff, no listicles... just articles." Apparently the new app "scours the Internet for content published by both news outlets and writers..." - but until they launch the Android & Web app (underway) I won't know if it involves semantic analysis... But: "the [article] publishers ... will get pageviews, as art…
www.mondaynote.com
Les Echos looks to be doing what I have long dreamed to do for the bloggingportal reboot - deploy semantic analysis to aid content discovery and to underpin a new wave of media and comment. But do we have to call it an 'aggrefilter'? "Les Echos launches its business news aggrefilter ... to gain critical working knowledge of the semantic web." …