Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
medium.com
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
Think
social media,
community,
participation,
eu,
blogging,
communications,
bloggingportal,
eu09vs19
mathewlowry.myhub.ai
That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).
Think
social media,
community,
ocm,
eu,
curation,
publicsphere,
multilingualism,
eurocrap,
euroblog,
lisp,
yellow-card
mathewlowry.myhub.ai
So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.
mathewlowry.myhub.ai
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
mathewlowry.myhub.ai
Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…
mathewlowry.myhub.ai
Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.