Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
Relevant resources
www.youtube.com
Masterclass time. From the Google Blog: we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
www.youtube.com
Not just an interesting video about what neuroscience says about self-interest and compassion (and the lack of it amongst wealthy people!). Also a good example of how to maintain interest in a 'talking head' video interview through animation and video techniques. - We Are Built To Be Kind - YouTube
www.nytimes.com
Kepler’s Tally of Planets is a wonderful NYTimes.com interactive feature: "NASA’s Kepler mission has discovered more than 950 confirmed planets orbiting distant stars. Planets with a known size and orbit are shown below" - Kepler’s Tally of Planets - Interactive Feature - NYTimes.com
embedded-video.guardianapps.co.uk
“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class
recode.net
"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…
www.nytimes.com
Beautiful visual online communication example from NYTimes.com - Extra Virgin Suicide
mathewlowry.myhub.ai
Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.