Overview: Content Strategy
Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
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More services: start with Communication strategy.
Relevant resources
bootcamp.uxdesign.cc
I share this experience with Patrick, who, when he starts work with a new client, starts by gathering information to create personas: "it could be user interviews, usage data, or whatever — because there has to be some baseline of the users" (he has a "lightweight personas approach ... [and a] personas template").Where the clie…
www.nngroup.com
I have used both the jobs2Bdone (JTBD, #jobtodo) and persona methodologies in comms strategy development, so this is a useful distinction: "Jobs-to-be-done focus on user problems and needs, while well-executed personas... add behavioral and attitudinal details". Abandoning personas for JTBD means "missing the key behavioral consider…
medium.com
Latest on the K4P Medium Publication
Think
k4p,
ux,
community,
audience research,
science communication,
communications,
evidence-based policy
digiday.com
Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity... In this report you’ll learn: - What it takes to create a persistent individualized identity that crosses platforms and screens - How brands and agencie…
medium.com
A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.