Overview: Communications Tactics
Relevant resources
www.nytimes.com
In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…
Like
psychology,
politics,
marketing,
tribe,
trump,
gamification,
motivated,
partisan,
polarization,
us
www.buzzfeed.com
interviews ...suggest that its psychological approach was not actually used by the Trump campaign and, furthermore, the company has never provided evidence that it even works.
motherboard.vice.com
model to assess human beings based on five personality traits, known as the "Big Five." also known as OCEAN... openness, conscientiousness, extroversion, agreeableness, neuroticism... their needs and fears, and how they are likely to behave. ... the problem with this approach was data collection... Then came the Internet. And Facebook... on the b…
www.vox.com
While we would like to believe we can persuade people ... with evidence, studies show the other side is likely to become even more deeply entrenched in its view in the face of more information... “politically motivated reasoning,”... people use their minds to protect the groups to which they belong from grappling with uncomfortable truths. The mot…