Overview: Communications Tactics

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My sadly underwhelmed response to @sidewireinc’s gr8 “Today’s Internet is Optimized for Noise”

Axel Springer, wary of being overly dependent on third-party platforms for traffic... fighting back by launching its own news aggregator platform... now has around 1,200 publishers on board ... Digiday spoke with Würtenberger, CEO of Upday, about using humans and algorithms for news sourcing, creating a platform for publishers and banning ad block…

There are more good recommendations in here than can be summarised, but if I had to choose one, it's: "Integrate the developers and editors, from where they sit to whom they report to. If you’re going to do social journalism well, you’re becoming a technology platform company... Almost all the important breakthroughs in social media have come fro…

Interesting points emerging from the first two articles I’ve seen about Jason Calacanis’ his new venture, Inside.com.

“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”