Overview: Communications Tactics

Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”