The might of Google and Facebook in the digital market, combined with structural changes such as the growth of mobile, which is proving harder to monetise than print, has increased the pace of change since last summer... Guardian Labs, its branded content division launched in 2014, to “make a far, far greater contribution” over the next three yea…

the next phase of Medium is about linking writers with brands, with Medium acting as the go-between, vetting creators. Meaning, in part, a native advertising hub filled with long-tail content.... There’s going to be sponsorships and branded dollars on the platform. Our vision is to connect quality creators with brands who may want to work with the…

"It's a discussion that's been running for a long time, but has kicked into overdrive because of Apple's release of a new operating system for iPhones and the launch of new services like Facebook Instant Articles and Apple News. And it's something you'll be hearing more and more about if you read things online..." Good observation: "if content …

"Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising... We've entered a new world where lines are fuzzier. The ethics shouldn't be fuzzy... If you're straight up and disclose who you are and where you're coming from, readers are mature enough to determine whether it's s…

Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…