Curated Resource ( ? )
British Newspapers Embrace Native Advertising
my notes ( ? )
"Following on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising...
We've entered a new world where lines are fuzzier. The ethics shouldn't be fuzzy... If you're straight up and disclose who you are and where you're coming from, readers are mature enough to determine whether it's self-serving."
- British Newspapers Embrace Native Advertising | ClickZ
Read the Full Post
The above notes were curated from the full post www.clickz.com/clickz/news/2371280/british-newspapers-embracing-native-advertising?utm_source=API%25252527s+Need+to+Know+newsletter&utm_campaign=908be88827-Need_to_Know_October_1_201410_1_2014&utm_medium=email&utm_term=0_e3bf78af04-908be88827-45795445.Related reading
More Stuff I Like
More Stuff tagged media , journalism , news , native advertising , uk
See also: Content Strategy , Media