We are thinking about how to optimize our content from its very conception... we obviously want to grow traffic... The second prong of the strategy is to change how we produce and distribute our content and optimize it for reach... optimizing some of our content for different distribution platforms, integrating visual and interactive content fr…

If your enewsletter is basically an RSS feed from your site's newsroom, you might want to think again. At the very least, we always advocate including an email-only editorial in enewsletters published every week or less frequently. "Publishers are ... already treating email newsletters ... as designed to be read entirely in email without reader…