Trust is an exact science: building it is an art
Why trust? The first impression really matters
What is trust? A pervasive element of our lives
Trust is not an island, but is one factor among others
What is credibility? Users need to believe before they can trust
The Mathematics of Trust
In UX design, we have a formula to establishing trust:
Trustworthiness = Ability + Benevolence + Integrity
The Dimensions of Trust and how Users Interpret Your Design
How to Establish Trust with Your Users
Laja, P. (2012). “First Impressions Matter: The Importance of Great Visual Design”. Conversion XL.
Schaffer, E. (2009). “Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust”. UX Matters.
Cugelman, B. (2015), “Does Your User Experience Build Trust?” Conversion Conference.
Furman, S. (2009). “Building Trust”. Usability.gov.
Read the Full Stanford University Study,“How Do People Evaluate a Web Site’s Credibility?”
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See also: UX