Overview: Digital Transformation
Digital transformation is an over-used, over-abused term. Here’s what it means to me.
From many strategies ...
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
- Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
- Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
- Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
- External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
- Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?
... to one strategy: build an internal innovation community
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
From Strategy to Implementation
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
- change rolls out with the new features, tools and processes,
- these are developed with your staff, not foisted upon them.
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
Relevant resources
www.economist.com
“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…
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algorithm,
social media,
regulation,
media,
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filter bubble,
bot,
mobocracy,
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chatbotsmagazine.com
A chatbot like CNN’s is a great way to send news and alerts ... How can you build a chatbot like this?... Tangowork, a platform for communications teams that lets them easily create news-type chatbots... the Microsoft Bot Framework ... lets us support 9 channels — Facebook Messenger, SMS, Skype, Slack, Web-part, etc.—from a single codebase... you…
www.rjionline.org
a free bot interface and resources already in the newsroom, Hefty built and launched her first bot, dubbed Elexi, prior to the November 2016 elections to provide audiences with the necessary information to become more informed voters... We had all these preview stories on our site on local issues. If a user asked a question about a candidate or a …
medium.com
For every man-made crisis event... we found evidence of alternative narratives, often shared by some of the same accounts and connected to some of the same online sites. These rumors had different “signatures” from other types of rumors... rose more slowly, and then they lingered, ebbing and flowing ... sustained participation by a set group of Tw…
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social media,
narratives,
news,
backfire effect,
bot,
conspiracy,
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media literacy
www.niemanlab.org
Bot Studio... will focus on two main areas: How bots and artificial intelligence can help journalists do their jobs better and how news consumers can use them to access news and information... conference bot, a Twitter bot — @newsnerdbot. We scraped the conference website ... fed that into a database, and then wired that up to a natural-language …
theconversation.com
my research team’s analysis of data from Columbia University’s Emergent rumor tracker suggests that this misinformation is just as likely to go viral as reliable information... limiting news fakers’ ability to sell ads... a step in the right direction. But it will not curb abuses driven by political motives... Using BotOrNot, our colleagues found…
www.buzzfeed.com
Instead of pushing news, it’s going to gather news. ... It’s not only going to tell you funny, interesting, and insightful stuff. (Although it will.) It’s also going to ask questions... depending on whether you’re a conventiongoer, a protester, or watching along at home. And it will use those reactions and inbound information to inform BuzzFeed Ne…
www.buzzfeed.com
to connect with protesters and delegates on the ground ... and to experiment with what it looks like to deploy a bot as a reporting assistant.Now we’re delighted to share the code behind it:
www.wired.com
This is the future of mobile news, as Quartz envisions it. In the app, which launches today and is Quartz’s first, you don’t read the news; you chat with it.