Overview: Online Community Management
Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
More services: start with Communication strategy.
Relevant resources
rushkoff.medium.com
One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."
Like
social media,
community,
identity,
publicsphere,
mobocracy,
mastodon,
twitter migration,
quit,
douglas rushkoff
scott.mn
4 ways Mastodon doesn't optimise for enragement.On Mastodon’s "home timeline... posts don’t have metrics ... you have to click through ... makes you judge a post first by its content, rather than the score attached to it... the whole dynamic [being "ratioed"] doesn’t exist... leads to more thoughtful engagement rather than ... …
www.newyorker.com
we’ve grown wary of the so-called attention econom... But we also benefit from social media and hesitate to disengage from it completely... a loose collective of developers and techno-utopians ... the IndieWeb ... developing their own social-media platforms... preserve what’s good about social media while jettisoning what’s bad... Facebook and I…
hackernoon.com
Facebook ... can never be, a platform where people have the power to build anything... the company’s main focus ... analyzing your data and showing you ads in exchange for advertiser’s money. A future where Facebook is the global social infrastructure, is a future with no refuge from advertising and number crunching... the future of social media …