Relevant Overviews
Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
soundcloud.com
reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…
Like
algorithm,
ai,
community,
persuasion,
ocm,
reddit,
backfire effect,
filter bubble,
nlp,
top3pods,
cmv,
comments
youarenotsosmart.com
naive realism, the tendency to believe that the other side is wrong because they are misinformed, that if they knew what you knew, they would change their minds to match yours... maybe WE are the ones who are wrong. We never go into the debate hoping to be enlightened, only to crush our opponents... When confronted with people who disagree, you te…
youarenotsosmart.com
political scientist Lilliana Mason ... new book, Uncivil Agreement ... we actually agree about most things... “our conflicts are over who we think we are, rather than reasoned differences of opinion... Our opinions can be very fluid... if we wanted to come to a compromise we could, if there were not these pesky identities in the way... we disagree…
hkspolicycast.org
it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…
Like
social media,
media,
psychology,
news,
top3pods,
identity,
factchecking,
metaphor,
education,
meme,
disinformation,
media literacy
youarenotsosmart.com
Confirmation bias... such a prevalent feature of human cognition, that until recently a second phenomenon has been hidden in plain sight. Recent research suggests that something called desirability bias may be just as prevalent in our thinking... When future desires and past beliefs are incongruent, desire usually wins out.
mathewlowry.myhub.ai
This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.
Think
algorithm,
psychology,
productivity,
ai,
cognitive,
podcast,
top3pods,
honesty,
newsletter,
personal,
yanss