Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.npr.org
when something important is missing in your life, your brain can only seem to focus on that missing thing... scarcity... leads you to take certain behaviors that in the short term help... in the long term only make matters worse... robs people of insight... in a hole, we sometimes dig ourselves even deeper...human brain is wired to respond to scar…
www.eenews.net
House Democrats ... environmental justice bill, a novel collaborative effort between lawmakers and local groups ... used ... PopVox to allow disparate environmental justice groups around the country to comment on the legislation... also met with hundreds of groups and hosted a daylong environmental justice summit on Capitol Hill...environmental ju…
www.pewresearch.org
More Americans have confidence in scientists, but there are political divides over the role of scientific experts in policy issues... six-in-ten Americans say scientists should play an active role in policy debates about scientific issues... but Americans are divided along party lines in terms of how they view the value and objectivity of scientis…
www.theguardian.com
Facebook deliberately broke privacy and competition law and should urgently be subject to statutory regulation, according to a devastating parliamentary report...The Cambridge Analytica scandal was facilitated by Facebook’s policies
www.wired.com
public policy is being pushed into a realm where it’s not accessible... After PSA was adopted in Lucas County, Ohio... crimes committed by people awaiting trial fell, even as more defendants were released without having to post bail... Most governments ... didn’t appear to have the expertise to properly consider or answer questions about the pred…
civilservice.blog.gov.uk
"We recently updated the guidance for using digital and social media. " - 7 social media myths | Civil Service (gov.uk)
