Overview: Social Media Strategy
Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Relevant resources
www.nytimes.com
Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.
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social media,
filter bubble,
polarization,
censorship,
disinformation,
echo chamber,
us2020,
fediverse,
splinternet,
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medium.com
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
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social media,
facebook,
journalism,
conspiracy,
polarization,
censorship,
disinformation,
newsletter,
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us2020,
domestic,
delegitimise
www.newyorker.com
Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…
www.ft.com
Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…