Curated Resource ( ? )

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times

my notes ( ? )

Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with power to eliminate the political risk ...

to merge his three apps ... and introduce payments tools ... one step closer to ... Asian ... “super apps” such as WeChat ... users never have to leave the platform ... more lucrative data to feed into its targeted advertising model ...

decision not to fact-check or remove controversial posts by Mr Trump ... arguing that private companies should not be “the arbiter of truth”... garnered support on the right... the backlash internally was swift and unforgiving ...

The Facebook of today could seem like a relic of sorts if it’s not in step with user sentiment... choosing to collaborate with extremists rather than be shunned by them...

“These platforms want more conflict... jacks up the prices of ads,”... research ... into how its “algorithms exploit the human brain’s attraction to divisiveness”. But solutions to address this would have hit conservative users disproportionately due to the nature of their posting... one policy [group] is responsible for both the rules of the platform and keeping governments happy ...

Read the Full Post

The above notes were curated from the full post www.ft.com/content/9e339cdf-a9b1-4d6a-b3db-196cb3e6791d.

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